What are the benefits of adopting video conferencing for your organisation?

Major advancements in technology have allowed for rapid organisational change. With more people working remotely, and the adoption of instant, on-demand communications, it makes sense that we need to look at technology to provide flexibilities and accessibility to all employees.

To solve these issues, modern businesses are now using collaboration tools and video conferencing to make sure their teams can be in as many (virtual) places as possible. The increase of audio-visual capabilities allows for more agile businesses to grow and globalise, by building and maintaining quality relationships with partners, suppliers, internal teams, investors and its customers.

Video conferencing boosts productivity, saves time, reduces travel expenses, and overall promotes collaboration. The advantage of video conferencing is the ability to facilitate all those benefits without requiring constant travel for face-to-face communication.

Reduced travel time and costs

The oldest and most recognised benefit of video conferencing is reduced travel time and expenses. The ability for managers, internal teams, and IT experts to be in customer meetings or solve issues without leaving their offices can help drive business productivity. For example, providing video capacity for your customers can create a competitive offering. Even hiring can be less of a hassle if people unable to be part of the live interview process can evaluate the candidate from a video call.

Optimised attendance

Increased attendance from dispersed internal teams and customers is possible for participants who otherwise would have been isolated by location. Furthermore, video recording capabilities allow any individuals who need the data (such as internal training or presentations) to obtain information when it is easiest for them, rather than delaying or not attending the meetings.

Structured meetings with improved communications

Because people are calling from different locations, defined start and end-times are often agreed upon prior to the video call. This allows for a more intensive discussion with less chit-chat, and participants are more likely to stay alert and focused on what is discussed.

Instead of frustrating email threads where meaning or intent behind messages can be obscured, participants can see important visual cues in body-language from customers, partners, and co-workers. Expressions of satisfaction, concern, or understanding can be addressed more easily than through a myriad of emails, IMs and voicemails, making video conferencing the closest thing to being there in-person.

Increased productivity

Because of improved communications, participants are more in sync, decisions can be made faster, increasing productivity. Indeed, a 2013 survey found 94% of video conferencing software users thought the biggest benefit was increased efficiencies and productivity. Problems can be resolved faster and services for customers can be developed quicker, providing a serious competitive advantage to your company.

Employee retention

The mobility offered by cloud-based video conferencing positively contributes to employee retention. Fewer travel requirements allow a better work/life balance and, allow employees to choose to work from home to alleviate the cost of commuting. Remote employees can still have close relationships with team members, as real-time, face-to-face video interactions are richer than any alternative to in-person meetings.

Rally communication and culture

Today’s workforce prioritises mobility, flexibility and modern forms of communication instead of private offices and seclusion.  Bringing remote workers face-to-face with in-office employees can boost productivity on both ends and lower travel costs at the same time. Whether your company is built of remote employees, globally dispersed, or just focuses on a healthy work/life balance, video conferencing has the unique ability to bring the human connection of face-to-face communication to every interaction.

Sustained competitive advantage

All these aspects mean video conferencing provides a strong competitive advantage for your business. There’s no benefit to being second, but with the right unified communication systems, you can maintain a strong business position through effective collaboration and productivity improvement.